What we do

In Word&Mind we are responsible for:

» creating Internet campaigns
» designing WWW sites
» creating e-commerce platforms
» producing and servicing loyalty programmes
» working on development strategies
» advisory services
» websites audits
» sales concepts on-line

Below there are a few concepts strongly connected with a detailed service offer which is presented to Word&Mind Clients:

SEM (Search Engine Marketing)

...is search engine marketing so all proceedings which have the aim to achieve the best position of a website in search engines as far as searched words and phrases are concerned. Among above-mentioned proceedings there are: SEO, that is optimization, sponsored links e.g. AdWords in Google or non-standard advertising campaigns in search engines.

SEO (Search Engine Optimization)

...is the optimization of a website. SEM component. Website code amendment emphisizing searched words and phrases effects in a higher website position in search engines. Your website may also need SEM i SEO. We will help you to run effective advertising campaigns in search engines.

Creation

... - Latin 'creatura' - "creation". Creation departament is commonly called "creation in agency". There are so-called creative teams, that is teams consisting of a copywriter (a text and advertising slogan author) and an art director. However, an art director is not literally a director. He may be defined as a creative artist and visual designer.

Social networks

Internet societies are groups of users gathered on the Internet being in the interaction. Popular societies are among users of such portals as: Facebook, Nasza-Klasa.pl, Goldenline.pl, Fotka.pl, discussion forums on Gazeta.pl, and also internet blog creators and readers. If you would like to create social portal, visit us!

ePR

ePR has nothing in common with EPR paradox and Einstein, Podolski and Rosen. It is also not quantum mechanics. It is simply Internet Public Relations, that is creating an image on the net. We can do it and we will willingly help you to exist in a positive way in net user consciousness.

Strategy

...is a range of proceedings aiming to achieve a goal with simultaneous existing condition assessment. When we plan advertising campaigns, we always do it according to a precise strategy for a particular Client and product. We plan long-term actions so without a strategy there is no sense to move on. If you want to achieve your goals, let us know about it. We will plan everything in such a way that you will be satisfied with campaign results.

Audit

Internet website audit summarizes a general website condition. Audit points out problems and classifies them into three categories:
- errors which have to be corrected,
- errors which should be corrected,
- errors which can be corrected.
If you are not certain whether your website is according to all conditions of usefulness and availability, visit us. We will run the audit and show the best solutions.

Viral marketing

Viral marketing is the marketing action which most often uses short films or e-mails sent on the net. A lot of companies apart from official television advertisement versions, produces at the same time viral versions to the Internet which are supposed to become popular among internauts. These proceedings are in a minority but they are still a challenge. If you are wondering whether viral marketing can improve your company advertisement, visit us and we start acting - in a virus way.

Advertisement is the information conveyance which aims to make the recipient purchase goods, services or support particular ideas. Four main communication channels in the advertisement are: the press, television, radio and the Internet. The advertisement should be esthetic, original and interesting. If you wish to advertise your product on the Internet, visit us. If there is something which we are really familiar with, it is the Internet advertisement indeed!

WWW

The abbreviation for World Wide Web. This is the information system where Internet websites (WWW sites) run. In Word&Mind we design websites and e-commerce services, that is, Internet shops or auction platforms.